 Clarks 2002
“I am very pleased with the progress of the roll-out and even more delighted with the excellent response the new uniform is getting from
the store team, our customers and from everyone here in head office.”
Pat Bennett, Central Operations Manager - Clarks
The Brief
Greatly pleased, they returned to us for another revamp in 2002 to boost their contemporary look even more! The Solution
We sourced a terrific denim cloth with a difference - it does not shrink or fade. With denim so much in the fashion spotlight, it was ideal for the company uniform, and we used it to create a unisex-style button-front shirt with pocket detail which features the Clarks logo in discreet stitching above it. Stretchy jeans-style trousers and skirts complete the look.
As the denim doesn’t shrink or fade, it retains the uniform look while suggesting the individuality that denim evokes. Since this latest uniform has rolled out, sales have continued to climb dramatically.
Read more about our partnership with Clarks »
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